It’s a commitment we’ve built into every order. 1% of every sale goes into the Smuuv Impact Fund to support causes and real people like single-parent support, homelessness relief, and hunger-focused missions through trusted charities and grassroots groups.

We believe self-care should extend beyond skin. Supporting those facing hardship—especially single parents, people experiencing homelessness, and families affected by hunger—is a natural extension of our values.

The Smuuv Impact Fund is here to stay. It’s baked into how we do business, not just a seasonal add-on.

We calculate it based on gross sales (not profit), which means every purchase helps fund meaningful action—no matter the product.

Nope. Just shop as usual. Every order automatically contributes.

Funds are distributed across three core areas: single-parent support, homelessness relief, and hunger/poverty initiatives. We partner with groups who provide practical, on-the-ground support.

Right now, contributions go into the collective fund—but we’re working on future features that may allow customers to follow specific impact stories.

Yes. While we prioritise US, Ireland and UK-based support, part of the Impact Fund goes to other international projects—especially around hunger and clean water access.

Absolutely! We believe in creating a diverse and inclusive environment for our employees and customers. We are committed to promoting diversity and equality within our company and supporting organizations that champion social justice. We strive to create a brand that is inclusive and accessible to all, promoting body positivity and self-acceptance.

Yes, we believe in giving back to the community. We are committed to supporting charitable causes that align with our values. We are currently exploring partnerships with some organizations and will announce our chosen charity partners soon.

Absolutely. Head to our Partnership Opportunities section of the Smuuv Impact Page here and complete the form. We review every submission.

It depends on the organisation’s needs. Sometimes it’s funding, other times it’s product donations, campaign collaboration, or event support.

We look for organisations that are transparent, community-rooted, and focused on real outcomes—not just awareness. If they directly support people within our three core cause areas, we want to hear from them.

We prioritise registered charities and community groups, but we’re open to small grassroots initiatives with a clear mission and structure.

Yes. We’ll be sharing updates on funded projects, donations made, and partner stories right here on the site and across our social channels.